VALUE ORIENTATIONS OF INNOVATIVE PERSONALITY

Age stratification and value orientations.

Innovative Personality-based Digital Services

Since the advent of social media, human-internet interaction has changed dramatically towards greater individual characteristic-based services. Since personality traits are the most stable behavioral dispositions of an individual, it is surprising that the digital service industry has not focused its attention on personality-based services. Consequently the value creation potential of personali...

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Personality in perspective: judgmental consistency across orientations of the face.

Though the psychological literature is replete with information about the perception of faces presented at a full-frontal view, we know very little about how faces are perceived-and impressions formed-when viewed from other angles. We tested impressions of faces at full-frontal, three-quarter, and profile views. Judgments of personality (aggressiveness, competence, dominance, likeability, and t...

Exploring the Innovative Personality Characteristics among Teachers

The aim of this study is to explore the characteristics of innovative personality among teachers in Malaysia. Samples of the research were randomly selected among secondary school teachers in three districts in Malaysia. Research instrument was self-developed by the researchers based on interviews carried out with some resource persons who are both experts and authoritative in their fields, as ...